Christmas starts in July if you want Christmas gift guide coverage

Hi all,

Happy Friday!

It might feel slightly ridiculous to be talking about Christmas when it’s due to hit 30 degrees this week, but in the PR world, Christmas really does start in July.

With long-lead gift guide deadlines coming up in August, we’re opening up a limited PR project for product-led businesses that want to get in front of journalists planning their Christmas shopping features.

The aim is simple: to help brilliant products secure coverage in Christmas gift guides and support sales during the busiest shopping period of the year.

We’ve shared a bit more about how it works in our blog, and applications are now open here

Have a lovely weekend!

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