Welcome back to another edition of Fan Friday, the series that shines a spotlight on the depth, breadth and brilliance of UK small businesses from within the Enterprise Nation community ✨
This week it's the turn of Filiz Taylan Yuzak.
As well as being an expert adviser for Enterprise Nation, Filiz is the founder of Vibrant Content, a creative marketing business based in Winchester. Filiz's mission? To make purpose-led businesses more visible online and grow them organically through content and social media marketing, mentoring and training.
An award-winning content writer with 14 years of experience, Filiz was recently named a Finalist in the Winchester Business Excellence Awards and a Top Marketer in 2026 by Alt Marketing School. In the last year alone, she has mentored 78 UK businesses and delivered workshops to over 500 people.
How would you describe what you do to someone who's never worked with a content marketer before?
My job is to grow businesses with organic marketing, increase brand awareness, customer engagement, interest, and trust, so people become ready to buy from you, through the following services:
Strategy / mentoring sessions on marketing Marketing workshops
Digital content writing
Social media profile support services
Website audits
Public Relations services
We'd love a peek behind the curtain - what does a typical day look like for you?
A typical day for me can include some of the following: completing strategy / mentoring sessions or delivering workshops, other client work, client meetings, discovery calls, pitching myself for press and public speaking opportunities, researching and creating new content for my trainings, newsletter, social media profiles, networking events and watching the very useful Enterprise Nation Lunch and Learns when I have some free time during the day!
What does "purpose-led business" mean to you, and why is that the type of client you choose to work with?
A purpose-led business is a business directly or indirectly supporting a charitable cause. This could be done by offering services to work towards a specific cause or donations, discounted services to charities, volunteering time and expertise for a non-profit, and building awareness about the cause in some way.
This is the type of client I choose to work with, as I am strongly bound by my values in personal and professional life. It is so satisfactory to collaborate with purpose-led businesses who share these values. I then support the causes I care about with my services. These are:
Equity, Diversity, and Inclusion
Children’s rights
Women’s economic empowerment
Sustainability
Education
Creativity, arts and culture
All my clients support at least one of these causes
What's the biggest mistake you see businesses making with their social media?
Some businesses expect miracles from social media, but remember this: Social media is amazing for building your brand awareness and customer interest. I believe that all businesses should use social media. It can play a partial role in creating customer trust and bring some clients. But it should not be seen as the only way of bringing clients to your business.
Content marketing is evolving fast; what changes are you seeing on the ground right now, and what should small businesses be doing to keep up?
Small businesses may worry too much about the number of followers or not seeing enough audience engagement. The number of followers rapidly becomes a vanity metric, saves and shares are now more important than that and the number of likes. Saves and shares show that your content is helpful, and people can share them around, but also can refer back to it themselves when they need to.
Keep in mind that some people read your posts even if they do not interact with it. Also, invisible interactions lately increased in social media platforms: clicking on a carousel, watching a video, and following a link show that they engage with your content, but you do not necessarily see this activity in your analytics.
SEO is still important, but AI search becomes more prominent. LinkedIn and Reddit are frequently cited domains in AI search, so they give you a chance for digital PR of your business.
Most consumers today prefer companies with a strong purpose and buy from brands sharing their values, so don’t be shy about sharing your mission, vision, values and causes you support in your content. I am happy to see that female-founded, sustainable brands gain visibility and popularity these days.
Small businesses will grow organically in the long-term, if they prefer human-created, high quality, useful, educational content. Then you will help people but also be memorable and prove yourself as an expert in your field. Storytelling content would also strike a chord, reminding us that we are all human.
You're passionate about authentic content, why should small businesses care too?
I believe in authentic content, created by humans because it can truly connect you to other humans, grow your business organically with customer trust, unlike paid marketing. This is not only limited to the digital (website, newsletter, blog, social media) content created for or by the small business. Genuine press coverage, interviews, being featured in other websites, platforms, blogs or becoming a guest to podcasts are also authentic content. This brings immense value to your business, because it opens doors to human marketing and organic growth. Also, it is more memorable than AI-generated, bland content. Human created content is a very effective tool small businesses can use to stand out from others in the crowded and noisy digital life.
See you next week for another Fan Friday! 🫶