Major sporting tournaments like the World Cup often provide a welcome lift to the economy, particularly for pubs, hospitality businesses and retailers.
We're already seeing evidence of that this tournament. According to reports, sales of football-inspired fashion at Boohoo jumped by 1,827% between May and June, while UK pubs have served an extra 5.5 million pints during the World Cup so far. And, if England's run continues, many businesses could see an even bigger boost.
⚽ I'd love to hear from Enterprise Nation members on the
Do you think your business has benefited from the World Cup so far, or been affected by it?
Have you noticed increased sales, more enquiries or higher footfall?
Regardless of your industry, what have you done to prepare your small bsuiness for the World Cup? For example, have you adapted your opening hours, launched a special promotion, or changed your marketing to make the most of the tournament?